Automated bidding is a hot topic in the PPC industry.Google is continuously improving its machine learning...
Google Automated Bidding – Quick Reference Guide
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PPC Apprentice
Whether you run your own business or are working on behalf of someone who is wanting to promote their business online, this series is for you. Our mission is to share our wisdom and give you the best insights to help grow your PPC knowledge from the ground up.
Take Your Google Shopping Campaigns to the Next Level
Take Your Google Shopping Campaigns to the Next Level: European Search Awards Finalists (2020) Google Shopping is one...
BMM/Exact workflow updates
Hi all, A recent change to the Google API means that we have made changes to the BMM/Exact workflow processes.Summary...
The 7 Essential Checks for Healthy Google Ads / Microsoft Ads Accounts
How to ensure the essential stuff gets doneAs a PPC campaign manager you are probably juggling multiple Google Ads or...
The Google Shift To Free Product Listings And The Impact On Advertisers
A few key tips for a proactive approach to this changeGoogle has announced a significant change to the way that the...
Low Effort Management of Google Ad Charity Campaigns
One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some...
Comms for your clients – to support them through this difficult time
As the impact of COVID-19 continues to grow, clients will be re-evaluating their current marketing strategy and...
What’s new in PPC Samurai v2
Welcome to our first major UX/UI update!We've been working on this for over a year so we're pumped to be unveiling it...
Setting Up Your First Search Campaign in Express Mode
Before you start...If you’re getting started with Google Ads for the first time, it can be daunting to know how to get...