Before you start...If you’re getting started with Google Ads for the first time, it can be daunting to know how to get...
Setting Up Your First Search Campaign in Express Mode
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PPC Apprentice
Whether you run your own business or are working on behalf of someone who is wanting to promote their business online, this series is for you. Our mission is to share our wisdom and give you the best insights to help grow your PPC knowledge from the ground up.
Beginner
Here you’ll find simplified, best practice steps for building and managing a great Google Ads account.
Setting Up Your First Search Campaign in Expert Mode
Before you start...If you’re getting started with Google Ads for the first time, it can be daunting to know how to get...
Filtering Traffic With Keyword Match Types
Regardless of whether you’ve just created your first Google Ads campaign, or if you’ve been running your account for...
Intermediate
If you’ve already had some experience in Google Ads, but want to take your skills further, we’ll show you how.
How Different Bid Types Work
While there are many factors that go into running a successful Google Ads account for search, to achieve your business...
Using Shared Budgets
When you first create a campaign in Google Ads, you’re prompted to specify a daily budget for that campaign. This is a...
Understanding Close Variants from Exact Match
If you’ve advertised with Google Ads before (formerly Google AdWords), we imagine you’re pretty comfortable with the...