Budget Management

Budgets are at the heart of effective PPC management. Keep on top of your budgets, avoid nasty overspend, and ensure you’re not wasting spend on poor performing campaigns with our automatic budget management and alerts. 

PPC Samurai delivers budget management that unlocks scale, improves visibility and drives efficiency across both Google Ads and Microsoft Ads. Designed by PPC experts, for PPC experts. 

  • ‘At A Glance’ Budget Pacing 
  • Automatic Bid Adjustments
  • Over/Underspend Alerts 
  • Automated Pausing On Overspend
  • Shared And Child Budgets
  • Centralised Reporting
  • Custom Time Periods
  • Automated Over/Underspend Rollover
  • Customisable Dashboard
  • Adjust Budgets Without Spend Spikes
  • Team-Wide Visibility

Monitor pacing

See how your budgets are pacing at a glance, via the simple colour coded bar on your Budget Dashboard. Sort by pacing to easily view underpacing or overpacing budgets as a group. Easily drill down into any client for further insight if required. Budget visibility at every level, for your whole organisation.

Monitor pacing

See how your budgets are pacing at a glance, via the simple colour coded bar on your Budget Dashboard. Sort by pacing to easily view underpacing or overpacing budgets as a group. Easily drill down into any client for further insight if required. Budget visibility at every level, for your whole organisation.

Avoid over/under spending

Our automated daily pacing alerts will let you know if your budget isn’t pacing towards target. Want to send an email alert when you hit 75% of target, and avoid overspend by turning off campaigns when you reach 100%? Sure! We can do that. We can even automatically turn those campaigns back on at the start of the next period.

Charging on a percentage of spend? With our automatic budget adjustments, we’ve seen agencies lift their average end of month pacing from 77% to 98% within the first month. Instant revenue uplift!

Avoid over/under spending

Our automated daily pacing alerts will let you know if your budget isn’t pacing towards target. Want to send an email alert when you hit 75% of target, and avoid overspend by turning off campaigns when you reach 100%? Sure! We can do that. We can even automatically turn those campaigns back on at the start of the next period.

Charging on a percentage of spend? With our automatic budget adjustments, we’ve seen agencies lift their average end of month pacing from 77% to 98% within the first month. Instant revenue uplift!

Spend where it’s working

Flick a toggle and PPC Samurai will start automatically adjusting your budgets daily, making sure that your best performing campaigns get the budget they need.

Fancy a 22% increase in conversions for the same spend? One of our biggest agencies sure did (and so did their clients).

Spend where it’s working

Flick a toggle and PPC Samurai will start automatically adjusting your budgets daily, making sure that your best performing campaigns get the budget they need.

Fancy a 22% increase in conversions for the same spend? One of our biggest agencies sure did (and so did their clients).

custom budget setups

Each agency and client is unique, so PPC Samurai lets you configure budgets your way:

Shared Budgets: Automate and monitor Google shared budgets from within PPC Samurai

Child Budgets: Create child budgets within PPC Samurai to optimise spend for different campaign groupings (eg. different locations, or brand vs non-brand)

Custom Time Period: Create budgets for days, weeks, months – pretty much any time variation! Clients working on a five week cycle, or a retail month? Clients doing a short one-off promo? No worries, budget periods in PPC Samurai are completely flexible.

custom budget setups

Each agency and client is unique, so PPC Samurai lets you configure budgets your way:

Shared Budgets: Automate and monitor Google shared budgets from within PPC Samurai

Child Budgets: Create child budgets within PPC Samurai to optimise spend for different campaign groupings (eg. different locations, or brand vs non-brand)

Custom Time Period: Create budgets for days, weeks, months – pretty much any time variation! Clients working on a five week cycle, or a retail month? Clients doing a short one-off promo? No worries, budget periods in PPC Samurai are completely flexible.

Automatic budget rollover

With PPC Samurai you can automatically rollover any underspend or overspend from one period to the next.

The Budget Dashboard will clearly display the base budget + rollover amount so you can assess target spend and pacing at a glance.

Automatic budget rollover

With PPC Samurai you can automatically rollover any underspend or overspend from one period to the next.

The Budget Dashboard will clearly display the base budget + rollover amount so you can assess target spend and pacing at a glance.

Customisable Dashboard

Budget success looks different for different sets of clients or for different managers. Use PPC Samurai to set up customisable ‘views’ of the clients and budgets you want to see. 

Maybe one dashboard for e-comm and one for lead gen? Maybe a dashboard per manager? Maybe a team view? Or a key clients list? Different budget performance metrics for different verticals? Or all of the above? 

With customisable views and budget level tagging available, you can make the PPC Samurai Budget Dashboard surface or search by any data that’s important to you. 

Customisable Dashboard

Budget success looks different for different sets of clients or for different managers. Use PPC Samurai to set up customisable ‘views’ of the clients and budgets you want to see. 

Maybe one dashboard for e-comm and one for lead gen? Maybe a dashboard per manager? Maybe a team view? Or a key clients list? Different budget performance metrics for different verticals? Or all of the above? 

With customisable views and budget level tagging available, you can make the PPC Samurai Budget dashboard surface or search by any data that’s important to you. 

Book a demo with one of our experts and see for yourself the benefits of automation done your way; your IP, your strategies, your insight, your growth. PPC Samurai.