Out of the box insights

Our Out of the Box Insights are expert curated automatic checks run on your account from the moment it’s imported; surfacing optimization opportunities, critical alerts and hygiene actions you can take for optimal account health. This is an ever growing library and below is the complete list of all active and coming soon checks applied to every account.

Alerts

Plan

404 error checks - Live landing pages

Standard

404 error checks - Sitelink extensions

Standard

Disapproved ads

Standard

Disapproved keywords

Standard

Disapproved extensions

Standard

Disapproved products (shopping)

Standard

Https landing pages - SSL certificate expiring soon

Standard

Https landing pages - certificate is valid

Standard

Https landing pages - images, styles & scripts are secure

Standard

Zero conversions in the last 30 days

Standard

Individual conversion actions that appear to have stopped working

Pro

Status

404 error checks - Live landing pages

Live

404 error checks - Sitelink extensions

Live

Disapproved ads

Live

Disapproved keywords

Live

Disapproved extensions

Live

Disapproved products (shopping)

Live

Https landing pages - SSL certificate expiring soon

Live

Https landing pages - certificate is valid

Live

Https landing pages - images, styles & scripts are secure

Live

Zero conversions in the last 30 days

Live

Individual conversion actions that appear to have stopped working

Coming soon

Hygiene

Plan

Display campaigns to contain site category exclusions to exclude sensitive sites
Standard
Find live ads that can be upgraded from http to https
Standard
Check conversion attribution model
Standard
Call extensions exist
Standard
Call extensions are linked to a conversion action
Standard
Sitelink extensions exist
Standard
Callout extensions exist
Standard
Check for unexpected impression drops
Standard
Budget overpacing (PRO)
Pro
Budget underpacing (PRO)
Pro
Callout extensions are in place
Standard
Sitewide tagging is in place
Standard
Display campaigns to contain frequency capping
Standard
Brand keywords are being targeted
Standard
Remarketing campaign set up
Pro
Campaigns running both Search & Display together
Standard
Active adgroups contain no live keywords
Standard
Active adgroups contain no live ads
Standard
Active adgroups with only one live ad
Standard
Active adgroups contain two active ETA’s but no RSA’s
Standard
Active ads missing headlines or descriptions
Pro
Active ads that have limited approval status
Pro
Adgroups contain duplicate live ads
Standard
Pause duplicate keywords
Pro
Spelling checker for ads
Standard
Fix modified broad negatives
Pro
Live campaigns have no impressions
Pro
Ads capitilization checker
Standard

Status

Display campaigns to contain site category exclusions to exclude sensitive sites
Live
Find live ads that can be upgraded from http to https
Live
Check conversion attribution model
Live
Call extensions exist
Live
Call extensions are linked to a conversion action
Live
Sitelink extensions exist
Live
Callout extensions exist
Live
Check for unexpected impression drops
Live
Budget overpacing (PRO)
Live
Budget underpacing (PRO)
Live
Callout extensions are in place
Live
Sitewide tagging is in place
Live
Display campaigns to contain frequency capping
Live
Brand keywords are being targeted
Live
Remarketing campaign set up
TBC
Campaigns running both Search & Display together
Coming soon
Active adgroups contain no live keywords
Coming soon
Active adgroups contain no live ads
Coming soon
Active adgroups with only one live ad
Coming soon
Active adgroups contain two active ETA’s but no RSA’s
Coming soon
Active ads missing headlines or descriptions
Coming soon
Active ads that have limited approval status
Coming soon
Adgroups contain duplicate live ads
Coming soon
Pause duplicate keywords
Coming soon
Spelling checker for ads
Coming soon
Fix modified broad negatives
Coming soon
Live campaigns have no impressions
Coming soon
Ads capitilization checker
Coming soon

Optimizations

Plan

Campaigns don’t have any negative keywords
Standard
Campaigns contain automatically generated ads
Standard
Display ads showing on mobile devices
Standard
Device performance - bid adjustments (run mid-monthly)
Pro
Location performance - bid adjustments (run mid-monthly)
Pro
Demographic (age) performance - bid adjustments (run mid-monthly)
Pro
Demographic (gender) performance - bid adjustments (run mid-monthly)
Pro
Demographic (parental status) performance - bid adjustments (run mid-monthly)
Pro
Ad schedule performance - bid adjustments (run mid-monthly)
Pro
Audience performance - bid adjustments (run mid-monthly)
Pro
Impressions being lost due to budget restrictions
Standard
Search vs Search Partner performance
Standard
Negative keyword conflicts
Pro
Negative keywords are blocking search queries with conversion history
Pro
Add negative keywords from search query n-gram analysis (word & phrase performance)
Pro
Placements with poor conversions
Standard
Quality score for high volume keywords has dropped
Pro
Add keyword from search query
Standard
Add negative keyword from search query
Standard
Best performing keywords losing impression share
Pro
Exclude loctations that are getting traffic but are outside your targeted location
Pro
Upsell - budget being limited but CPA is low this month
Pro
Search queries matching to more than one keyword
Pro
Brand adgroups losing impression share
Pro
Best performing keywords losing impressions
Pro
Best performing search queries losing impressions
Pro
Pause low volume keywords
Pro
Adgroups with very high cost but low/no conversions
Pro
Adgroups with less than 20 keywords
Pro
Identify and pause keywords with low quality score
Pro
Identify campaigns with very high cost and no/low conversions
Pro
Mobile page speed test
Pro
Check to ensure you are on the correct auto-bid strategy
Pro
Optimize auto-bid strategy settings
Pro

Status

Campaigns don’t have any negative keywords
Live
Campaigns contain automatically generated ads
Live
Display ads showing on mobile devices
Live
Device performance - bid adjustments (run mid-monthly)
Coming soon
Location performance - bid adjustments (run mid-monthly)
Coming soon
Demographic (age) performance - bid adjustments (run mid-monthly)
Coming soon
Demographic (gender) performance - bid adjustments (run mid-monthly)
Coming soon
Demographic (parental status) performance - bid adjustments (run mid-monthly)
Coming soon
Ad schedule performance - bid adjustments (run mid-monthly)
Coming soon
Audience performance - bid adjustments (run mid-monthly)
Coming soon
Impressions being lost due to budget restrictions
Coming soon
Search vs Search Partner performance
Coming soon
Negative keyword conflicts
Coming soon
Negative keywords are blocking search queries with conversion history
Coming soon
Add negative keywords from search query n-gram analysis (word & phrase performance)
Coming soon
Placements with poor conversions
Coming soon
Quality score for high volume keywords has dropped
Coming soon
Add keyword from search query
Coming soon
Add negative keyword from search query
Coming soon
Best performing keywords losing impression share
Coming soon
Exclude loctations that are getting traffic but are outside your targeted location
Coming soon
Upsell - budget being limited but CPA is low this month
Coming soon
Search queries matching to more than one keyword
Coming soon
Brand adgroups losing impression share
Coming soon
Best performing keywords losing impressions
Coming soon
Best performing search queries losing impressions
Coming soon
Pause low volume keywords
Coming soon
Adgroups with very high cost but low/no conversions
Coming soon
Adgroups with less than 20 keywords
Coming soon
Identify and pause keywords with low quality score
Coming soon
Identify campaigns with very high cost and no/low conversions
Coming soon
Mobile page speed test
Coming soon
Check to ensure you are on the correct auto-bid strategy
Coming soon
Optimize auto-bid strategy settings
Coming soon

Ad Tests

Plan

Pause or replace losing ads
Standard

Status

Pause or replace losing ads
Live
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